Under Armour began with a simple yet powerful idea—to create a performance shirt that kept athletes cool, dry, and light during intense physical activity. The result was a close-fitting, sweat-wicking top that marked a shift in athletic wear. Designed to support performance without getting in the way, the shirt addressed the very real challenges faced by athletes training under pressure.
This first product paved the way for a wider range of gear adapted to different climates. HeatGear and ColdGear were introduced to help manage body temperature in extreme weather, followed by AllSeasonGear® for conditions in between. The brand steadily grew by offering sportswear solutions that were purposeful, adaptable, and built around how athletes actually trained and competed.
Recognising the shift toward digital wellness, Under Armour entered the fitness tech space by acquiring popular platforms like MapMyRun, Endomondo, and MyFitnessPal. These tools allowed users to track workouts, set goals, and join a wider health-focused community. It marked a new chapter where the brand became more than just apparel—it became a part of daily routines and long-term progress.
Not stopping at apps, Under Armour introduced connected footwear embedded with Record Sensor technology. These shoes tracked performance metrics like distance, pace, and splits—all without needing a phone or watch. Athletes could analyse their runs with precision and stay motivated with measurable progress, all supported by a brand they trusted.
Under Armour also turned its attention to recovery, understanding that how an athlete rests can be just as important as how they train. The development of recovery sleepwear used infrared technology to reflect body heat and support muscle restoration. Inspired by the training methods of elite athletes, this line was designed to enhance rest and improve overall performance.
The launch of products like Armour Bra and ColdGear Infrared reinforced the brand’s ability to address specific athlete needs with functional solutions. Rather than offering one-size-fits-all products, Under Armour considered the unique demands of sport, movement, and personal comfort. This level of detail helped the brand build a reputation among those who rely on their gear day in and day out.
Customers can get in touch with Under Armour’s support team from Saturday to Thursday, between 08:30 AM and 05:30 PM. Assistance is available through live chat on the website or by calling +971 4 381 2112 during these hours. If preferred, users may also submit a request via the online form by filling in their name, order number, and a short description of the issue.
Both guest and registered users have the option to track their orders or arrange returns and exchanges through the appropriate sections on the site. For help with account login or order concerns, the customer care team is ready to assist and aims to resolve matters as efficiently as possible.
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