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If you are a hard-core online shopper, then you must not be unaware of the 618 Shopping Festival in China – the second biggest sale event after the 11.11 Singles’ Day sale. Every year, from June 1st to June 18th, China’s e-commerce realm is bombarded with humongous discounts and promotional offers that go live on the season's hottest products. Nonetheless, before we dive right into the best bits of the 618 Festival, let’s review its history and significance to know why it is so popular amongst Chinese shoppers.
618 is another gigantic mid-year shopping fest in China that was initiated by JD.com, also known as Jing Dong, and followed by several retailing giants like Alibaba’s Taobao, Tmall, Suning, and others later on. JD first introduced 618 as a big marketing concept in 2009 and since then sellers and shoppers both boost their growth and profit trajectory during this mega-shopping event of the year.
In 2011, this one-day sale event was extended to a month of celebrations, an online shopping fest and exciting promotions that are bound to make you plan your purchases in advance.
Retailers from various niches have efficiently garnered this online phenomenon as a means to drive up sales by attracting the herd of Chinese shoppers online. From online gift shops and travel service providers to beauty stores and fashion retailers, you will find all your favourite online stores squeezing great discounts throughout the 618 Shopping Festival in Hong Kong.
Needless to say that the fashion industry in Hong Kong is thriving better than ever and with the technological advancement and urbanization, it is only expected to grow bigger in the coming years. Therefore, international luxury brands are finding it the perfect market to grow their sales.
If you have also been meaning to get your hands on designer brands in men’s and women’s fashion, the 618 festival might be your chance to bag the best possible bargains.
FARFETCH needs no introduction, especially in a market like Hong Kong, where shoppers are more inclined to invest in high-end wearables in 2023 than they were in the past decade. FARFETCH alone occupies the largest market share of luxury fashion in HK Shopping Yoox and NET-A-PORTER.
You just need to check out the FARFETCH sale section to find top-notch brands at heavily discounted prices during the promotion period, which usually starts in the last week of May and continues until June 18th or later.
You will find clothing, shoes, bags, accessories, jewellery, lingerie and nightwear, activewear, and pre-owned. There are brands like Karl Lagerfeld, Tori Burch, Diesel, Kenzo, adidas by Stella McCartney, Alexander Wang, Saint Laurent eyewear, and many more at a discount of up to 60% OFF.
Do not forget to check out our FARFETCH promo codes to come across all the latest offers including the 618 Shopping Festival in Hong Kong. In the past years, FARFETCH has collaborated with Chinese influencers and actors to put off a curated wardrobe so that users can shop from their personal collections while scoring great deals.
Lululemon dominates the list of top sportswear and activewear sellers that perform during the 618 Lululemon Shopping Festival in Hong Kong. You can expect to see this brand under massive discounts on Tmall to get its highly stretchable and mind-blowing athleisure collection under a massive discount.
From yoga wear, leggings, cycling shorts, and fleece jackets, to sports bras and more, find everything you need under massive discounts! As a luxury sportswear brand, Lululemon hardly goes on sale, so this might be your only chance to grab the best-in-class sport essentials from this world-famous manufacturer and seller.
618 Shopping Festival is like a magical doorway to the wonderland where everything comes at lower-than-expected prices! Zalora is the go-to online shopping destination for fashion and beauty and these 618 Festival offers unleash the most amazing discounts to let the shoppers go berserk.
You can shop for men’s and women’s international brands in fashion, makeup, footwear, accessories and bags, sports and much more at heavily dropped prices along with free shipping treats. Catch all the products you have been eyeing on sale that are almost as good as the 11.11 Singles’ Day offers.
iHerb HK is one of the many online retailers celebrating this mid-year shopping festival with a bang! The shoppers are getting 18% OFF on supplements and sports with a special iHerb promo code ‘HEALTH618’ available for 2 times use.
Get a whopping discount on the specials that are listed on this page and enjoy massive savings on bath and personal care, vitamins, beauty, herbs and homeopathy, grocery and more as long as the offers are live. However, this exclusive iHerb 618 shopping festival promo code can’t be stacked with other deals, so 18% OFF is as high as it’s going go.
But fashion brands aren’t the only ones on the front row seats during this mid-year 618 Shopping Festival! Tech brands and sellers also steal the spotlight during this second-biggest shopping event of the year.
Once the sale goes live, you can check out OM-03 HK for updates on your favourite brands. Usually, the sale commences the first week of June and continues until June 18th, giving shoppers a 2-3 week span to strike a bargain on their favourite products.