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AliExpress vs Temu vs Amazon – The Cheaper One in 2025

AliExpress, Temu, and Amazon compete in pricing, product variety, and shipping. Temu is the most affordable, Amazon leads in quality and speed, while AliExpress offers budget-friendly variety.
Adarsh Sanal KumarFebruary 03, 2025
Young businessman thinking of a new project for a small business in a conference room.
Razer BlackShark V2X: £35 on Amazon vs £13.07 on AliExpress. Grab the deal! Picture: Envato

Wanna know which one turns out to be cheaper and better when you put a comparison of  AliExpress vs Temu vs Amazo? Stay with us till the end to find out!

Online shopping has gained immense popularity in the past few years – all thanks to AliExpress and Amazon who have spoilt users for choice. Although Temu was founded only a couple of years ago, it has become hard to differentiate between this e-commerce platform and AliExpress at first glance. Both of these retailers have emerged as front runners in finding a variety of useful goods at affordable prices.

But wait, where does Amazon fit in this? Well, Amazon is the oldest among the three and is highly trusted by users for branded products and its quick delivery solutions. All in all, these retailing giants may seem substantially similar at some point but a seasoned shopper should know how they differ in terms of pricing, product variety, shipping, and overall value for money.

This analysis of AliExpress vs Temu vs Amazon will show which platform truly stands out as the most affordable and practical choice for shoppers in 2025 .

Temu vs Amazon vs AliExpress – Origin and Business Model

Before we dig in deeper, let’s have a quick overview of what AliExpress, Temu and Amazon are:

AliExpress

Established in 2010, AliExpress offers a marketplace setup that connects individual sellers and small businesses, mainly from China to shoppers worldwide. The platform acts as an intermediary, allowing sellers to manage and sell their products directly. With a vast variety of products available at significantly lower prices than any other retailer, AliExpress tops the list of penny-pinchers who want non-branded yet everyday-use lifestyle products.

Amazon

Amazon is a colossus in online shopping, the oldest of the three, with its origin in 1994. As one of the most trusted shopping platforms, it knows too well that the cheapest choice isn’t always the best choice. Therefore, Amazon sticks out by balancing affordability and quality. It offers greater value to its shoppers with Prime, express shipping, hassle-free returns, and top-notch customer services.

Temu

In comparison to AliExpress and Amazon, Temu is a new e-commerce platform that came into existence in 2022. It sources its products directly from manufacturers and producers who are pre-vetted and eliminates intermediaries to offer heavily discounted prices to the shoppers. Although AliExpress and Temu both cater for a vast range of shoppers with 20+ categories, the latter doesn’t host sellers like the former, developing a sense of security amongst the users.

Now that all three retailing moguls have been introduced to the masses, let’s draw a side-by-side comparison of AliExpress vs Temu vs Amazon to know which one will be cheaper in 2025.

AliExpress vs Temu vs Amazon Product Variety & Pricing Strategy

AliExpress

With a staggering variety of products and unparalleled discounts, this one is a treasure trove for bargain hunters. It houses branded products sold by multiple sellers (primarily based in China), but they are less common and often come with concerns about originality. Shoppers flock to AliExpress for its diverse selection of unique and budget-friendly goods going over 100 million, making it a go-to choice for non-branded products for home & living.

Amazon

Amazon is the undisputed leader in branded items, however, it is also a haven for non-branded products. Its vast marketplace features globally recognized brands such as Apple, Nike, and Samsung, alongside private labels and third-party sellers. For those who are all about reliability and quality assurance, Amazon’s rigorous seller policies and customer reviews provide a sense of trust. Its emphasis on quality often comes with a higher price tag, especially for branded products and even the non-branded products are priced higher than AliExpress and Temu.

Temu

Temu is offering around 33 product categories and millions of products leaning heavily on affordability. Like AliExpress, it specializes in non-branded goods, focusing on user-friendly shopping experiences and faster shipping times. Branded items are rare in Temu, as it emphasizes more on popular, budget-friendly categories like home goods, fashion, and gadgets. Temu’s ability to offer products at unbelievable prices, starting under $1 makes it the topmost choice for shoppers seeking value without compromising too much on convenience.

AliExpress

Branded Products: There’s limited availability of brands with many shoppers complaining about authenticity.

Non-Branded Products: It is a dominant category on AliExpress with thousands of options in every imaginable niche.

Best For: Cost-conscious buyers and those interested in affordable items.

Amazon

Branded Products: An extensive range of branded products including high-end and premium options.

Non-Branded Products: Widely available through third-party sellers, often at competitive prices.

Best For: Shoppers prioritizing quality, reliability, and a mix of branded and non-branded goods.

Temu

Branded Products: Minimal presence, with a focus on generic alternatives and knockoffs of premium products.

Non-Branded Products: A growing variety of affordable and trending items is available.

Best For: Shoppers seeking low prices and convenience over brand recognition for small household products.

Who wins – AliExpress and Temu, mostly containing Chinese sellers, have a wide variety of products with less emphasis on quality control and, therefore, offer a cheaper platform for the users. So, AliExpress appears to be the winner in this category with a vast and established network of suppliers with over 100 million products to offer in this round of AliExpress vs Temu vs Amazon product variety comparison.

Here’s a comparison of top product categories on Temu, Amazon and AliExpress along with the reasons why should invest in shopping from any of these platforms.

1. AliExpress vs Temu vs Amazon Home & Kitchen Essentials

Retailer

Temu

Pros:

  • Ultra-low prices on storage solutions and gadgets.
  • Suitable for small, budget-friendly items.

Cons:

  • Limited product reviews and no quality assurance from the seller.

Amazon

Pros:

  • High-quality, branded options available (e.g., Oxo,Rubbermaid).
  • Fast delivery with Prime & reviews.

Cons:

  • Premium pricing for even the non-branded products.

AliExpress

Pros:

  • Affordable & limited branded products.
  • Bulk purchasing options.

Cons:

  • Long shipping times, delayed response from the sellers, and Quality concerns.

2. Fashion and Accessories

Retailer

Temu

Pros:

  • In-trend yet low-cost clothing and accessories.
  • Best for fast fashion needs.

Cons:

  • Sizing issues and inconsistency in orders.

Amazon

Pros:

  • Wide range of global and local brands.

Cons:

  • Higher prices compared to Temu or AliExpress.

AliExpress

Pros:

  • Affordable and diverse options in fashion.
  • Great for some luxury brand replicas.
  • Mixed quality of products.

Cons:

  • Longer shipping times.

3. AliExpress vs Temu vs Amazon Electronics and Gadgets

Retailer

Temu

Pros:

  • Cheap accessories like phone cases, guards and cables.
  • Good for non-branded gadgets.

Cons:

  • Limited or no availability for high-tech branded devices.

Amazon

Pros:

  • Reliable for high-end electronics & gadgets (like Apple, Samsung, etc.).
  • Fast shipping and easy returns.

Cons:

  • Prices are generally higher.

AliExpress

Pros:

  • Frugal prices for generic gadgets.
  • Extensive range of unique gadgets for daily use.

Cons:

  • Comes with the risk of counterfeits or defective products.

4. Beauty and Personal Care

Retailer

Temu

Pros:

  • Affordable beauty tools and accessories.
  • Offers great options for experimenting with trends.

Cons:

  • No trusted brands available on this platform.

Amazon

Pros:

  • Trusted for global brands blindly.
  • Fast delivery.

Cons:

  • Premium prices on branded products.

AliExpress

Pros:

  • Wide range of niche beauty tools.
  • Extremely affordable prices.

Cons:

  • Potential issues with authenticity.

5. Outdoor & Sports Gear – AliExpress vs Temu vs Amazon

Retailer

Temu

Pros:

  • Major in-budget options for camping gear and fitness tools.
  • Must-buy if you're an occasional user.

Cons:

  • Products are not very durable.

Amazon

Pros:

  • Preferred for branded and long-lasting gear.

Cons:

  • Prices are usually high, depending upon the brand.

AliExpress

Pros:

  • Affordable alternatives of top brands.

Cons:

  • Quality differs from one seller to another.

Who wins: As we scroll down through the list of comparisons in the top 5 categories, it becomes evident that Temu and AliExpress are close to these product categories. Amazon appears to be a bit pricey if you are more inclined towards branded goods and quality assurance and it isn’t as diverse as the other two.

Temu vs Amazon Prices – The Cheaper One

Quality comes at a cost. Amazon generally has higher prices due to branded and quality-assured products. Granted that it has heavy discounts for Prime members and deals for other shoppers, it can hardly compare to these alternatives like Temu that cost next to nothing for their products.

If we exclude branded goods, Amazon still charges higher prices than its competitors for products sold by third-party Chinese sellers. And yes, we are talking about near-identical non-branded items in fashion, accessories, household, and more. With the added benefit of hassle-free shipping and speedy returns, Amazon is surely not the cheaper choice when we compare Amazon vs. Temu prices.

Who wins: Temu wins this round while Amazon appears to be an expensive yet more assuring platform for those who don’t want to compromise convenience for a price.

AliExpress vs Amazon Price Comparison

It is quite apparent that Temu offers one of the lowest prices in the market and if you are looking for brands, it is not the best choice for you. Nonetheless, AliExpress, housing some selected labels and Amazon with authentic brands as its USP, have some products/brands in common.

Therefore, we are trying to dig deeper into this banter, and these specific product comparisons we made will paint an even clearer picture for you. Please note that these prices don’t include any additional code or coupon that can be applied later on your orders for a cheaper bargain.

1. Razer BlackShark V2X headset

Razer's multi-platform wired esports headset is designed for immersive audio experiences and thrives under pressure. It is expert-approved and known for rich sound quality, comfort during long gaming sessions, and supreme sound isolation with outstanding mic clarity. This gem of a headset is available for £35 on Amazon , while AliExpress has it listed for £13.07, giving you a very clear choice with a cheaper price.

Shopper experiencing audio quality of headphones in an electronics store.
Temu’s ultra-low prices make shopping a breeze! Picture: Envato

2. Logitech G102 Ergonomic Mouse

This sleek and highly functional mouse by Logitech is exclusively designed for gamers! It has six classic programmable buttons that ensure easy accessibility and programmability for various functions. With its lightweight and durable build and colourful light sync RGB, the G102 offers smooth performance and versatility and emerges as a great choice for both gaming and everyday use. This one-of-a-kind Logitech G102 mouse is available on Amazon  for £21, while AliExpress offers it for just £11.13.

Woman asian in an online store check the customer address and package information on the laptop.
AliExpress dominates non-branded products—shop smart! Picture: Envato

3. NEW AMD Ryzen 5 7600X Processor

Crafted for pure gaming performance, this new AMD Ryzen 5 7600X processor is like a dream come to life for pro gamers. Its smooth 100+ FPS in the world’s most popular games and state-of-the-art features make it one of the obvious choices for the experts. Priced at £188.50 on Amazon and £143.24 on AliExpress this product is a mind-blowing bargain on the latter if you are looking for the cheaper choice in this clash of Amazon vs AliExpress.

Box with shopping cart logo and Hong Kong flag
Get more for less—AliExpress and Temu’s budget-friendly options! Picture: Envato

4. Kodak X200 Portable SSD

As a highly portable external storage solution for professionals, the Kodak X200 SSD is a lightweight and compact design that is compatible with a wide range of devices. Now you can save high-resolution photos, videos and other content with ease on the go up to the capacity of 256GB without spending a fortune. You can get it for £37.72 on Amazon UK  Aliexpress.

Tech blogger filming review of new headphones for her channel
Amazon’s premium brands vs Temu’s wallet-friendly picks! Picture: Envato

5. Xiaomi Mi Ultra Precision Screwdriver Kit

This is a multi-purpose and compact toolset designed for DIY enthusiasts for handling and repairing electronic gadgets and small appliances. If you are also into intricate repairs and assembling delicate gadgets, then this Xiaomi Mi Ultra Precision Screwdriver Kit is made for you. Grab it at an amazing deal from Amazon.

A young woman stands in the vibrant streets of Hong Kong, engrossed in her cellphone.
Get more for less—AliExpress and Temu’s budget-friendly options! Picture: Envato

Who wins: In this tussle of AliExpress vs Temu vs Amazon, the initial one is cheaper than the last one. That means if you had to choose between Amazon vs AliExpress based on price, then AliExpress is definitely the cheaper one.

We couldn’t include Temu in this comparison because we didn’t find any of the mentioned products there.

Shipping Cost, Time & Customer Services – AliExpress vs Temu vs Amazon

The delivery cost and time often appear as the deciding factors for many shoppers who value a quick and efficient shopping experience.

AliExpress

Providing multiple delivery options to its shoppers, AliExpress is flexible and affordable, with zero or no cost shipping on small products. Since the products are shipped from China, the trade-off comes in the form of extended shipping times of 15 – 45 days or more and authenticity-related issues. Customer support services, with limited contact options, are also a hit or a miss, depending upon the seller.

Temu

Unlike AliExpress, Temu offers a balance between shipping costs and time. Most of the items available sold here carry minimal shipping costs with a faster delivery time than AliExpress. Even though it consists of the Chinese sellers; its shipping time is considerably faster, promising delivery between 7-15 days to the UK. Temu’s customer services are also moderate with a focus on quick resolution of the issues.

Asian woman in modern cheongsam costume holding shopping bags isolated on red studio background.
Amazon vs AliExpress: The price war you need to see! Picture: Envato

Amazon

Amazon stands tall with its next-day or same-day delivery service with Prime with no shipping charges. Non-members also enjoy a reasonable shipping time of 3-5 days depending upon their location, albeit the additional shipping charges. Amazon also offers excellent customer service with quick returns and refunds facility.

Who wins – Needless to say, Amazon is the clear winner in terms of delivery time and customer services but it may not be the cheaper option in this comparison of Amazon vs Temu vs AliExpress.

Difference between Temu and AliExpress

Basis of Difference

Temu

Product Range: Sorted list of popular, in-trend products.

User Experience: Friendly and clean interface for easy decision-making.

Prices: Prices are not as competitive as AliExpress.

Ratings & Reviews: No reviews available, working to verify sellers and buyer protection.

Safety: Less safe.

AliExpress

Product Range: Enormous product range to meet diverse requirements.

User Experience: Overwhelming process often creates decision fatigue.

Prices: Very low prices due to its direct relationship with the manufacturers.

Ratings & Reviews: Trusted better by shoppers due to seller reviews, buyer protection and insurance.

Safety: Safer than Temu.

Is AliExpress better than Temu?

Well, the answer to this question may vary depending upon the priority of every shopper! If you are someone who loves to browse through a medley of products before making a decision, you should go with AliExpress. Because Temu doesn’t offer such a luxury of choices if searching for any particular product.

On the other hand, if your priority is to get the product delivered as soon as possible and also enjoy reasonable prices, then Temu is the right platform for you. It is considered to be the best for products under $60 and it offers a $5 coupon for delayed deliveries. Whereas, AliExpress offers a $1 coupon if the shipment is late.

Conclusion – AliExpress vs Temu vs Amazon

At the end of this ultimate face-off of AliExpress vs Temu vs Amazon, it has become distinctively clear that each platform has something unique to offer. Temu is the clear winner for affordability which makes it the obvious choice for shoppers who are ready to look over brand assurance for savings. Whereas Amazon justifies its higher prices with superior quality, service, and speed.

AliExpress remains a paradise for bargain hunters who don’t mind longer shipping times. So in the end, whichever store you choose to shop from ultimately depends on whether you value cost savings, convenience, or product quality.